A treadmill hooked up to a videogame where all Nike shoppers can test their newly bought sneakers is not a fairytale – it really does exist. This game is available for visitors to try out in selected stores in Shanghai, Beijing, Guangzhou, and Chengdu.
Adrian Rossi & Alex Grieve: “I love running but hitting a treadmill fills me with a mix somewhere between horror and boredom. If my local gym could get one of these, I would chain myself to the damn thing. The retro graphics show how important craft is, something often forgotten in today’s world.”